Hooked: A Family’s Journey with Addiction, the Jack Conroy Story tells a dramatic and provocative story and delivers essential information that can help save lives. The documentary revolves around the life and death of Jack Conroy, and the effect his addiction had on those closest to him. The family provided old photographs to use for the film’s promotional materials and website, and a family friend designed the film’s logo. The film poster helped communicate the serious subject matter with the main character front, center, and vulnerable to the audience.