After studying advertising, fine art, and photography at Michigan State University, Kelly worked at WB Doner where she worked with brands such as Mazda, Coca-Cola, La-Z-Boy and Arby’s.
Since launching her own company, Kelly Ashworth Design in 2004, Kelly has worked with engaged couples to design bespoke wedding invitations and stationery suites, in styles that range from traditional black-tie affairs to rustic-chic designs to clean and modern minimalism.
In addition to her work with consumers, Kelly also works with creative entrepreneurs to develop their brand identity, which includes logo design, website design, business cards, business stationery and marketing collateral, all of which align with their business goals.
Most recently, Kelly was the Art Director at TwirlWeddings.com and Twirl New York, a hyper-local luxury-focused online magazine for the New York City wedding market. In her role, she developed and designed the brand’s aesthetic, which included its logo, website design, newsletter templates, house ads, various page and post templates and business cards. She also oversaw all creative for The Book, the brand’s digital magazine. As Creative Director Kelly selected photos for various stories on fashion, beauty, food, real weddings, styling, and product picks, she designed the layout for every story, finalized all cover choices and assisted in editing each story.
Kelly’s process includes careful research, messy sketches, and concrete ideas. Her aesthetic is generally “less is more” and she believes design should support a business’s message, not distract from it. Her client roster includes Coca-Cola, Mazda, Arby’s, La-Z-Boy, Coldstone Creamery, and Katie Couric, among others.